Crocs Purpose
We Believe Everyone Should Be Comfortable In Their Own Shoes
We’re committed to reducing our environmental footprint, uplifting our communities, and creating a welcoming environment for everyone, rooted in a culture of sustainability, governance, transparency, and accountability.
Comfort for the Planet
Reducing our carbon footprint through responsible resource use, innovative packaging alternatives, and integrating bio-based, bio-circular material into our shoes.
Comfort for our communities
Donating shoes, funds, and volunteer hours to global communities and in times of need through our Crocs Cares program.
Comfort for all people
Ensuring Crocs welcomes all one-of-a-kinds while creating a comfortable workplace through progressive people-practices.
Comfort for the planet
Our Shoe Of The Future
We are pioneering the use of bio-based, bio-circular content in our Croslite™ compounds to transform plant-based waste into shoes that have all the comfort you expect from Crocs, but with less emissions.
By 2030, we will achieve 50% bio-circular content within our Croslite™ compounds.
100% of the bio-based material we use is certified as bio-circular by ISCC Plus.
As a result of our mass balance approach, the amount of bio-based content per shoe fluctuates Bio-circular Croslite™ material has a lower carbon footprint than standard fossil fuel-based Croslite™ material, as demonstrated by our Life Cycle Assessment (LCA) conducted by an environmental consultancy with primary data from fiscal year 2023 and validated and certified by SGS. We use a mass balance approach to calculate the full-year bio-circular content within our Croslite™ compounds. Due to this approach, the amount of bio-circular content fluctuates over the year.
Already Low Footprint
Our inherently simple approach to design, the materials we use, and how our shoes are manufactured mean that our Classic Clog already has a low carbon footprint.
We engaged an environmental consultancy to conduct a Life Cycle Assessment (LCA) with primary data from fiscal year 2023 to compare the carbon impact of increasing bio-circular content in our Croslite™ compounds, which has been validated and certified by SGS.
This metric was calculated using the Higg Product Module 1.0 at Higg.org in 2021. Calculations were conducted internally and represent a cradle-to-grave impact. All Crocs footwear carbon footprints are calculated using industry recognized sample sizes across our product classifications.
Packaging Light, Packaging Right
We ship to our fans all over the world and are making strides to reduce our environmental impact.
The majority of our shoes are packaged in a product polybag, which has an 85% lower carbon footprint than a shoe box. In 2023, we took steps to reduce our reliance on virgin materials and transition our primary polybag to 100% recycled content, which customers will begin to see in late 2024!
This comparative metric was made against a shoebox containing 85% recycled cardboard, 15% market mix cardboard, and weighing 180 grams and calculated using the Higg Materials Sustainability Index (Higg MSI at higg.org) V3.7 developed by the Sustainable Apparel Coalition, a cradle-to-gate material assessment tool that calculates environmental impacts of materials. The calculation was completed in 2024 by Crocs, Inc. and is not verified by a third party. Our LDPE product polybags are made from 100% post-industrial recycled content.
Still 100% Vegan
Since 2021, we’ve eliminated all animal derived materials from our products. We are a proud winner of PETA’s 2022 Libby Award.
Old Crocs. New Life.
Our Old Crocs. New Life. program is now nationwide*! We take back all Crocs from gently worn to well-loved at Crocs stores or through our mail-back option. Gently worn shoes go to Soles4Souls. Well-loved Crocs stay out of landfills and are repurposed into something new. Participants get a 10% off** coupon as a token of our gratitude.
All U.S. retail stores, excluding those in Hawaii & Puerto Rico Offer valid while supplies last. Old Crocs. New Life.Comfort for Our Communities
Global Support
Through both direct and consumer-led efforts, we donate funds and shoes to non-profit organizations, supporting issues we care about.
In 2023, Crocs, Inc. donated $12.1M in financial and in-kind donations.
~236,500 pairs of shoes donated through Soles4Souls
~$1.1M donated to Feeding America® by retail consumers
This figure includes shoes donated through all Soles4Souls donation programs (including relief), but excludes shoes collected through the takeback program.
LGBTQ+ Support
At Crocs, we believe everyone should be comfortable in their own shoes. We proudly stand with the LGBTQ+ community. Together, we can create a world where every person can come as they are.
Continuing our partnership with GLAAD to support the voices of LGBTQ+ people
Learn About Our Pride SupportLocal Love
From schools to communities, kids to adults, urban to rural, Crocs Cares stretches to provide comfort when it’s needed most.
Over 3,800 pairs of shoes donated to the Maui Family YMCA in the wake of the Lahaina wildfires.
Comfort For All People
Come As You Are
Crocs welcomes all one-of-a-kinds while creating a comfortable workplace through progressive people practices that foster inclusivity & belonging.
Nearly 2/3 of global employees identify as women
More than 1/2 of U.S. employees identify as people of color
Some Of Our Accolades
Crocs has been recognized as a top employer:
- Forbes ‘Best Mid-Size Companies’
- Newsweek ‘America’s Greatest Workplaces for Diversity’
- Newsweek ‘Most Trustworthy Companies’
- HR Asia ‘Best Companies to Work for in Asia’
- Employer Branding Institiute ‘Best Innovative Employee C&B Program’
Newsweek
America's Most Trustworthy Companies
Forbes
America's Best Employers for Women
HR Asia
Most Caring Companies
Forbes
America's Best Mid-Size Employers
Forbes
Best Employers for New Grads
HR Asia
Best Companies To Work For in Asia